Accolade Wines has become the first wine supplier to take part in an innovative reusable packaging partnership from Tesco and Loop.
Launching from today across ten large Tesco stores in the East of England, Accolade Wines is the only wine company taking part in the trial with Loop, TerraCycle’s zero waste shopping initiative.
Two of Accolade Wine’s best-selling products, Hardys Crest Cabernet-Shiraz-Merlot and Mud House’s Sauvignon Blanc are included in the scheme, with shoppers able to purchase, return the reusable bottles and repeat the process.
Available in durable glass bottles, customers will pay a 50p deposit and the bottles are suitable for a minimum of ten reuses.
Caroline Thompson-Hill, Managing Director for Europe, Accolade Wines, said: “This is the next step in Accolade’s sustainability journey following our carbon neutral certification last year. Reducing the environmental footprint of our products is a key focus for us to ensure we’re able to sustainably offer our quality wines to consumers for years to come.
“Teaming up with Loop and Tesco makes perfect sense as we look to manage our business in an environmentally responsible manner at all levels. The Loop partnership, with its ethos of ‘Shop, Return, Refund, Repeat’ helps to cut down on packaging waste and promote the circular economy – this trial is a look to the future of grocery shopping.
“We know that shoppers want more sustainable solutions, so it’s fantastic that a major supermarket like Tesco is embracing this scheme and offering people a convenient and eco-friendly way of buying some of their favourite brands.”
This partnership builds on Accolade Wines’ long-term commitment to sustainability: in the past 18 months, the company has introduced lighter weight bottles for Echo Falls and Hardys to reduce its glass-related CO2 brand footprint, unveiled Banrock Station’s unique flat bottles, which are lighter and reduce the carbon footprint during transportation, and added more recyclable packaging to its ‘Wine on Tap’ formats.
Last year, Accolade Wines Europe announced its core branded portfolio[1] – including Hardys, Mudhouse, Jam Shed, Banrock Station, Echo Falls and Kumala – was certified carbon neutral.
Both wines will be priced at the standard bottle price*.
* Hardys Crest Cabernet-Shiraz-Merlot – £7.50 / Mud House’s Sauvignon Blanc – £10
[1] Hardys (Australia) Banrock Station (Australia), Echo Falls (USA), Kumala (South Africa), Mudhouse (New Zealand), Anakena (Chile), Echo Falls (USA, Chile, Italy, Spain), Echo Falls Fruit Fusions (blended wine with additional ingredients, South Africa, Spain), Echo Falls Blends (blended wine, South Africa & USA) Jack Rabbit (Chile), Stowells (Chile, Italy), Jack Rabbit (Italy), Da Luca (Italy), Jam Shed (emissions estimated, Australia), Ginger Joe (ginger beer, UK)
