- 01/05/2022
- Media Releases
- Performance
There’s only one way to celebrate the Queen’s Platinum Jubilee this June, and that’s with the nation’s number one sparkling Perry – Lambrini! Limited-edition Lamqueeni will be on sale for one month between mid-May and mid-June to mark the Queen’s 70 years on the throne.
With a low ABV of just 6%, the light and refreshing bubbles will taste the same as always, while the limited-edition bottle has the trappings of a royal celebration with bunting and sparkle in three colour variations; gold, silver and rose gold.
Appealing to loyal Lambrini shoppers, as well as encouraging sales from those celebrating the jubilee weekend, the limited-edition is the ideal way to toast Her Majesty this summer.
With 12 million people expected to attend street parties and gatherings to mark the Queen’s 70th anniversary, the June bank-holiday is expected to be a bumper weekend for retailers and alcohol sales.
Lambrini currently holds 60% of the Perry category value and has a 26% value share of the Perry and Flavoured Wine sector in the total market[1].
Tom Smith, Marketing Director – Europe, Accolade Wines, comments: “We’re expecting big sales for Lamqueeni this summer alongside a big Royal celebration. There are three different designs to choose from; gold, silver or rose gold, with each label adorned with sparkles and bunting, which will really stand out on shelf. Whether it’s a drink with family and friends at a street party or at home once the kids are in bed in your fanciest pjs, we are confident the Lamqueeni range will be a hit with Lambrini and the Queen’s fans alike.”
Lambrini has also created two amazing cocktail suggestions for those looking to add a special twist to their celebrations, with recipes available on the Lambrini social channels. The signature Raspberry Brini is made by adding 25ml of Raspberry Liqueur to your glass of Lamqueeni or alternatively try a ‘Jubileeni’ by mixing your perry with Peach Puree.
Lamqueeni (6% ABV) will be available to buy from Tesco, Sainsbury’s, Morrisons, Asda and leading convenience stores with an RRP of £3 on the 1.25L SKU between mid-May and mid-June.
[1] Nielsen Scantrack MAT 29.01.22
