Leading UK wine brand, Echo Falls, has released an alcohol-free sparkling drink.
Launched in Tesco, Echo Falls Tisane gives consumers an alternative to alcohol, providing a refreshing drink for occasions when an alcohol-free option is preferred.
Echo Falls Tisane has been in development for a number of years and the recipe alone has been carefully formulated over three years. Made from fermented white grape juice the process does not use yeast and so alcohol does not develop.
The tea infusion brings tannins and structure to the taste profile and makes it a credible alternative to wine. As a gently sparkling drink it is also suitable for celebratory moments in life.
The flavour profile of this new drink – has been the brainchild of Two Dogs co-founder* Dave Pahl.
Mr Pahl said Tisane fills a genuine consumer demand delivering an authentic taste experience without any alcohol.
“It fits comfortably within the repertoire of someone who enjoys an alcoholic beverage but is sometimes looking for a socially inclusive non-alcoholic alternative and also for those who choose not to consume alcohol. I can’t wait to see the reaction from consumers!”
Echo Falls is one of the UK’s most innovative wine brands with the highly successful launch in summer 2014 of its Fruit Fusions range.
Amy White, Marketing Director, Echo Falls said releasing a no-alcohol drink under the Echo Falls label was an exciting departure for the brand, which came straight after Echo Falls’ Fruit Fusions range launched extremely successfully.
“Our research shows one in three shoppers claim to spend £10-£15 per month on non-alcoholic alternatives and so this is becoming an increasingly valuable area of the market,” Ms White said
“Coupled with increasing demand for lower sugar and low calorie drinks – the sparkling infusion has just 126 calories per 100ml – we see a real opportunity to drive this burgeoning category.”
“In support of this launch, we have an extensive marketing campaign in place that gos live in early 2015 and already have interest from international markets. It’s a very exciting development and one we are fully committed to.”
*Two Dogs, an alcoholic lemonade created in Adelaide, South Australia, which became internationally popular in the ‘90s was jointly produced by Duncan MacGillivray (1948-2014) and David Pahl.
Editor’s notes:
• Echo Falls Tisane is available in Tesco
• Echo Falls Tisane will first be released in 75cl, rrp £3.49
• Tasting note: A gentle mousse with light aromas and a delicate palate of tea-infusions which adds structure, without the alcohol.
