Accolade Wines, the UK’s number one wine company, has announced the launch of a new rosé wine and gin fusion under the umbrella of its second largest brand, Echo Falls.
The new style joins the best-selling portfolio of wine, fruit fusions and vodka in response to the boom in gin popularity, which is growing at 47.6%[1]. Echo Falls spirit fusion is made by blending the brand’s highly popular rosé wine with a gin infusion and summer fruit flavours, with an ABV of 9%.
David White, Marketing Director at Accolade Wines, says ‘Echo Falls is once again bringing a new and innovative flavour experience to market. This spirit infused wine is a unique style which combines all of Echo Falls’ much-loved qualities with the latest drinks trends; creating an exciting new sales opportunity for the trade with a product that both existing and loyal consumers will love.’
Following the successful cross-category vodka launch in 2018, the brand has listened to its consumers and added the rosé and gin spirit infusion to provide them with a ready-to-drink offer. The style combines the brand’s most popular fruit fusion flavour, summer berries, with rosé wine and a subtle hint of gin.
‘Echo Falls has been a huge success story in the market, specialising in approachable, easy drinking wines that are ideally suited for those starting their journey into the category,’ adds White. ‘Our sweeter styled fruit fusion appeals to those who like the idea of wine but can find the taste challenging. We are confident that the new spirit fusion enhances the Echo Falls portfolio and also offers a new drinking occasion to those who enjoy gin.’
The Echo Falls Rosé Wine & Spirit Fusion is available at NISA and Co-op stores for an RRP of £5.
[1] Nielsen, 52 weeks to 26.01.19
