This festive season, Jam Shed is back with its popular Mulled Wine Christmas campaign, which sees Accolade Wines partnering with 450 Marston’s pubs across the UK.

Starting from 1st December, the partnership will see 300 branded Jam Shed urns and Mulled Wine Kits shared with outlets to help them offer a mulled wine serve.

Each outlet will receive Schwartz mulled wine sachets and a helpful recipe guide as part of the POS detailing how to create the perfect mulled wine.

This Christmas looks to be more promising and bigger than ever, with three in four consumers planning to visit pubs, bars, and restaurants after missing out on festive occasions in 2020[1]. Jam Shed will tap into the Christmas period when consumers are looking for special serves as nearly half (48%) plan to trade up their drinks in December1.

Packing a punch when heated; emphasising the hints of vanilla and cinnamon, Jam Shed Shiraz makes the perfect base for mulled wine – an ideal way to get into the Christmas spirit. Now worth over £50M rsv, Jam Shed has seen phenomenal success since its first Shiraz SKU launched in 2017. The brand now includes four wines in its growing portfolio: Shiraz, Malbec, Chardonnay and Rosé.

Lindsay Holas, Brand Manager at Accolade Wines, said: “Christmas last year wasn’t quite what any of us had in mind. Whilst mulled and other festive flavours always do well during this period, offering comfort and familiarity, its sure to be appreciated this year more than ever. It is also important to us to support the on-trade during what looks to be a bumper festive season and this campaign will help operators encourage trade up where possible with seasonal serves.

“Jam Shed Shiraz is the ideal base for mulled wine and the recipe is an easy and delicious way of creating a special Christmas moment. We recommend that outlets position the Jam Shed urn on a visible area of the back bar to increase rate of sale and get their customers in the festive spirit.”

[1] CGA Christmas Report 2020

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