Power of the Pack
Accolade Wines is further boosting its green credentials with the launch of Wise Wolf, under its Banrock Station brand, an ambitious new wine range that comes in bottles made using 100% post-consumer recycled glass cullets.
Not only does the carbon neutral* wine come in a visually distinctive fully recycled and recyclable glass bottle, but the labels are made from 100% post-consumer recycled paper and the closures are made from 100% recycled plastic. Even the outer cases are made from 100% recycled paper pulp.
The total Wise Wolf pack is made from 95.1% recycled materials and can be recycled again**. Every element of the packaging has been carefully considered, along with evaluating the environmental impact of freight methods, routes, bottle shape and size. Central to the Wise Wolf proposition is transparency and shoppers are invited to learn more about each component of the packaging by scanning the on-pack QR code and visiting www.wisewolfwines.com.
The French range of wines consists of a Pays D’OC Chardonnay, Rosé and Cabernet Sauvignon and will launch in the off and on trade channels from June.
With 71% of wine drinkers prepared to make lifestyle changes for the environment, Wise Wolf is expected to meet consumer demand with younger wine drinkers increasingly aware of the impact of their consumption.
Tom Smith, Marketing Director – Europe, Accolade Wines, comments: “As the wolf is the catalyst for positive change in the wild, so too is Wise Wolf the catalyst for positive change in the wine industry; with its innovation reimaging the future of wine and rewriting the rules around traditional wine packaging. With the Wise Wolf range of premium wines, we are aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties. As the wolf is the catalyst for positive change in the wild, so too is Wise Wolf by Banrock Station the catalyst for positive change in the wine industry; inciting a revolution by reimaging the future of wine.
“We know that over 80% of wine drinkers believe companies and brands have the responsibility to take care of the planet and its people. Accolade Wines is committed to constantly search for new and better ways of doing things. We’re offering a great tasting wine, which we believe will recruit new shoppers to the wine category and increase basket spend for retailers.
“Wise Wolf is part of the Banrock Station portfolio, a brand committed to driving positive environmental change, which has contributed more than $6m to conservation projects across 13 countries. The most recent commitment to partner with Landcare Australia will result in 100,000 native trees and shrubs being planted each year, creating habitats for wildlife and communities to enjoy, while removing harmful carbon from the atmosphere for generations to come.
Wise Wolf by Banrock Station will be available across grocery, convenience and the on-trade from June 2022 with an RRP of £11 (promo: £9) – it will be showcased at this year’s Prowein at the Accolade Wines stand (Hall 12, stand A02)
Chardonnay 750ml | Pays d’Oc
Rosé 750ml | Pays d’Oc
Cabernet Sauvignon 750ml | Pays d’Oc
* Certified by The Carbon Trust – For more information, visit: www.accoladewines.com/carbon
** The remaining 4.9% consists of a virgin liner and bonding agents, used within the packaging. Accolade is on a journey to reduce this further and improve each element of the packaging.
Wise Wolf’s French Cabernet Sauvignon displays a deep ruby colour and a bouquet of blackberry and cassis that melds softly on the palate with an effortless flow of black cherry and light oak influence. The result is a smooth, supple and structured wine with a balanced tannin finish.
Wise Wolf’s French Chardonnay displays a pale lemon colour and a bouquet of stone and zesty citrus fruits with a flow of crème brülée on the palate. The result is a smooth chardonnay with a gentle vanilla oak and a creamy mid palate that has fresh acidity and a crisp finish.
Wise Wolf’s French Rosé displays a dainty pale pink colour with a delicate bouquet of red fruits and a flow on the palate of freshly picked strawberries and raspberries with a hint of melon. The result is a dry and light bodied Rosé with crisp acidity and a mineral finish.
Making Every Drop Count
The launch of Wise Wolf by Banrock Station is one element of Accolade Wine’s global sustainability strategy ‘Making Every Drop Count’, with the ambition to make the wine industry more sustainable. Knowing that packaging has a major impact on the sustainability footprint of the industry and, as the biggest wine company in the UK, Accolade Wines is focused on leading the pack with innovations that make real change.