J-Harden Wines | Accolade Wines

Established 2022

NBA superstar, James Harden’s unique and disruptive personality combined with great tasting wine is a match made in heaven. James and the winemakers tasted and blended many wines, until they developed and landed on a final signature style – a California Cabernet Sauvignon, California Red Blend, and an Italian Prosecco. And he didn’t stop at the bold new flavours, James wanted to make sure that the wine label had the swag to match his bold personality too. J-Harden Wines was born.

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Key Wines

California Cabernet Sauvignon

Dark ruby red in colour with hues of purple. Cherries and raspberries on the nose with vanilla and toasted oak. Jammy and delicious flavours of blackberry and cherries, with a long lingering finish.

California Red Wine

Rich deep ruby red colour. Intense aromas of cranberry, strawberry and cedar. A medium bodied wine with flavours of strawberry and cranberry, smooth tannins, with a medium finish.

Prosecco DOC Sparkling Wine

Straw yellow in colour with greenish hues. Aromas of citrus and floral notes. Delicate, sparkling texture with notes of citrus, peach, and finishing with a great acidity.

James Harden resting on a couch with 3 bottles of wine on his lap

All-Star Collaboration

Combining James Harden’s love for fashion, art, style, and wine, we teamed up with Harden to bring a fun, creative and stylish range of wines to market in The Americas and Asia. Harden plays a significant role in the wine’s creative direction, design, and style. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden continues to share his wine journey with fans across the world.

Since launching in 2022, the range now includes a California Cabernet Sauvignon, California Red Blend and Prosecco, all with a signature style of bold flavours and labels that have the swag to match Harden’s personality. J-Harden Wines is available through leading retailers across the United States, Canada and China.

A Global Phenomenon

In a year and a half of J-Harden Wines the brand has seen the brand launch in eight markets, sell out multiple times, feature in some of the biggest international media outlets and expand the range.

Last year the brand launched in China, which saw us selling out the entire allocation of 16,000 bottles in minutes during a livestreamed event. Distribution has spread across just about every corner of the States. By the first year of launch the wines have hit Canada, Japan, Malaysia, Philippines, Taiwan, Barbados and China.

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