![James Harden resting on a couch with 3 bottles of wine on his lap](https://accoladewines.com/wp-content/uploads/2024/06/J-Harden.png)
All-Star Collaboration
Combining James Harden’s love for fashion, art, style, and wine, we teamed up with Harden to bring a fun, creative and stylish range of wines to market in The Americas and Asia. Harden plays a significant role in the wine’s creative direction, design, and style. As a 10-time NBA All-Star and third-leading three-point scorer in NBA history, Harden continues to share his wine journey with fans across the world.
Since launching in 2022, the range now includes a California Cabernet Sauvignon, California Red Blend and Prosecco, all with a signature style of bold flavours and labels that have the swag to match Harden’s personality. J-Harden Wines is available through leading retailers across the United States, Canada and China.
Since launching in 2022, the range now includes a California Cabernet Sauvignon, California Red Blend and Prosecco, all with a signature style of bold flavours and labels that have the swag to match Harden’s personality. J-Harden Wines is available through leading retailers across the United States, Canada and China.
![3 bottles of J Harden Wines](https://accoladewines.com/wp-content/uploads/2024/06/J-Harden-Wine.png)
A Global Phenomenon
In a year and a half of J-Harden Wines the brand has seen the brand launch in eight markets, sell out multiple times, feature in some of the biggest international media outlets and expand the range.
Last year the brand launched in China, which saw us selling out the entire allocation of 16,000 bottles in minutes during a livestreamed event. Distribution has spread across just about every corner of the States. By the first year of launch the wines have hit Canada, Japan, Malaysia, Philippines, Taiwan, Barbados and China.
Last year the brand launched in China, which saw us selling out the entire allocation of 16,000 bottles in minutes during a livestreamed event. Distribution has spread across just about every corner of the States. By the first year of launch the wines have hit Canada, Japan, Malaysia, Philippines, Taiwan, Barbados and China.